Established in 2014.
Co-founders Alex Fenkell and Jordan Katzman first met at summer camp at age 13, a time when most smiles come fully loaded with wires. The two remained friends, and years later, reflecting on Alex's metal-mouthed youth, they decided there had to be a better and more affordable way to a straighter, brighter smile. A full 80% of customers could benefit from orthodontic care, yet only 1% receive it each year, with cost being the biggest issue. SmileDirectClub exists to help bridge that gap by offering aligners up to 60% less than traditional braces. Founded in 2014, SmileDirectClub is the largest provider of doctor-directed, aligner therapy and has helped more than 1,000,000 people transform their smiles - their before and happily ever after photos speak for themselves. We have 390+ SmileShop locations and counting.